Describing the SWOT Analysis and the Marketing Strategy of Puma Brand
As obvious from this SWOT analysis, Puma’s strengths and opportunities outweigh its weaknesses and threats. However, caution should never be completely disregarded. They are facing some serious competition with pre-existing brands also as recent entrants so that they do have to dive into strategies of growing their presence even further. We’ve known and loved Puma for literally quite 70 years now! Some serious props of Puma for keep it real for these years when numerous brands vanish during a third of this point.
We hope to ascertain great things from the brand within the future. We are a team of reliable, dedicated, expert, and professional assignment writers who are the best at writing Marketing Strategy Assignment Help. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. Strengths and weaknesses are internal to your company—things that you have some control over and can change. SWOT Analysis assignment help is one of our jobs where we can help you to get all assignments from us. Opportunities and threats are external—things that are going on outside your company, in the larger market. You can take advantage of opportunities and protect against threats, but you can’t change them. Our Marketing Strategy Assignment Help service offers assignment help in writing any kind of marketing project, dissertation, and case studies.
A Short Introduction of the world 3rs Largest Sportswear Making Company
Two brothers started a corporation that glided by the name of Gebrüder Dassler Schuhfabrik, which translates to “Dassler Brothers Shoe Factory.” As fate would have it, the two chaps fell far away from one another and decided to separate the family business into two separate brands; you guessed it, Adidas and Puma. Today Puma is the third-largest company to produce sportswear. As of 2019, Puma has managed to swoop in 5465.30 million dollars! Our marketing assignment experts make sure that your Marketing Strategy Assignment Help is done with utmost priority,
What Are Puma’s Major Strengths
A Lot of individuals are employed under the Puma name, which may be a huge achievement for the corporation because it shows that their turnover rate is low. Puma is related to many stellar brands around the world, which is significant in highlighting it as a top-notch brand itself. It's the biggest supplier of racing suits for NASCAR and Formula One.
Because it's such an enormous deal, they need an enormous R&D sector, which is usually on top of the newest trends, thereby giving Puma the sting of being innovative. Also, they need a really strong marketing department, which makes sure that the planet never misses out on anything they are doing. they need the power to take a position with hefty sums when needed. We are also in Newcastle to provide you a blend of the whole marketing process through these subjects with relevant and updated examples through our Marketing Strategy Assignment Help.
The biggest strength, however, is certainly their brand name; it's popular all around the world with not only an enormous following buttons of support from the celebrity endorsements. What percentage of folks consider a feral Felis chaus upon hearing the name Puma rather than a pair of kick-ass sneakers? Don't forget that we also provide Assignment Help in Newcastle.
What Are Puma’s Major Weaknesses
There’s a reason Puma isn’t the number one brand within the sportswear industry at the moment; its weaknesses. Whereas we’ve established that Puma is notorious worldwide, it still doesn’t have the maximum amount of market share as a number of its rivals like Nike and Adidas, ouch, imagine being beaten by the enemy brother.
In the sportswear industry, having a loyal customer base is extremely hard to ensure since there are numerous often better-priced alternatives. Puma has competition in both pricier also as cheaper alternatives, thereby catering to a spread of consumers and their needs. Puma has a lesser “brand value” compared to the competition we just addressed, it is amazingly popular, but many people have the perception that Puma is a cheaper variant of some other high-end brands.
What Are Puma’s Major Opportunities
Puma features a big opportunity to explore in terms of expanding its market share. They will actively specialize in women’s attire and accessories and enjoy this segment. More women have an interest in sports and fitness as every day passes, they ought to have as many options to settle on because the men do.
The sports industry is growing at an exponential rate, with more and more countries emerging into different sorts of sports games. Puma has the chance to expand into newer countries and not just that; they will increase their reach by associating themselves with new sports events.
Puma also can grow their influence on promoting their stuff in normal life to; people that aren’t athletes or sports enthusiasts can still find joy in owning Puma clothing and accessories. Why limit it to a particular portion? Puma can become a method statement of sorts that goes beyond the realm of sports.
What Are Puma’s Major Threats
Just like any other business, Puma has suffered in the global economic recession after the Covid-19 Pandemic hit us. Though they have enough to regain their losses, it is never wise for a brand to get cocky because a few slip-ups combine to make a big one. Puma has the potential of venturing out into a lifestyle choice for people; it's the chance to become the go-to choice for a gaggle of individuals who wish to spot themselves with Puma wear. The easiest way to go about the analysis is to first understand that the Strengths and Weaknesses are internal. Meaning you should look at yourself in the mirror. You can generally think about the 3 broad categories of people, operations, and finance.
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